The Digital Marketing training curriculum is carefully designed to meet the requirements of Next-Generation Digital Marketing.

The following are covered in training:

Digital Marketing: 

Introduction to Digital Marketing 

Principles of Digital Marketing 

Digital Marketing Channels 

Importance of Digital Marketing 

Tools to Create Buyer Persona 

Competitor Research Tools 

Website Analysis Tools 

Social Media Marketing: 

Introduction 

Major Social Media Platforms for Marketing 

Developing Data-driven Audience 

Campaign Insights 

Social Media for Businesses 

Intro to the Creation of Social Media Campaigns 

Optimization of Social Media Campaigns 

WordPress: 

Introduction to Website Design & WordPress 

WordPress – Benefits & Features 

Important terms 

Getting started with WordPress.com 

Customizing a blog on WordPress.com 

WordPress.com – Posts & pages 

Introduction to Self-Hosted WordPress 

Setting & customizing Self-Hosted WordPress 

Self-Hosted WordPress – Posts, Categories & Tags 

Integrating Google Analytics 

Social Media Integrations on WordPress 

Making an e-commerce website on WordPress

Search Engine Optimization: 

Search Engine Optimization Fundamentals 

Keywords Research 

SEO Content Plan 

SEO & Business Objectives 

Optimize Organic Search Ranking 

Content Marketing:

Content Marketing Concepts & Strategies 

Planning & Creating 

Marketing Funnels

Distributing & Promoting Content 

Optimize Website UX & Landing Pages 

Measure Impact 

Using Content Research for Opportunities 

Eligibility Criteria

Metric/ FSC students

Bachelor/ Master Degree holders

Freelancers

IT Professionals

Certification:

Students who successfully complete this course will receive a Certificate demonstrating their proficiency in this Course.

Note:

This course outline is a general guideline and can be adjusted based on the specific needs and prior knowledge of the participants. Additional topics and resources may be included as needed to ensure a comprehensive learning experience.